Vivera Foods, a food giant in Europe, has sold its meat company Enko as it shifts completely away from meat to focus on creating plant-based foods.
Vivera, through its other companies, generates nearly 40, 000 plant-based mock meats per day. The goal is to now expand that number and dive full-force into the vegan market.
“We are one of the first companies in the world’s meat industry to say final goodbye to meat. From now on we only focus on plant-based foods which are really conquering the world,” Willem van Weede, CEO of Vivera Foodgroup, said in a statement.
“More and more consumers are discovering that plant-based products can be just as tasty as real meat and have many benefits for personal health, environmental impact, and animal welfare. As a result of the sale of our meat activities we think we can boost even more Vivera’s rapid international growth.”