PrimeRoots, a company founded in 2017 by Kimberlie Le (daughter of renowned Vietnamese chef, Chi Le) is the newest to join the slew of companies offering plant-based “meat”.
But unlike other companies, there’s something unique about PrimeRoots’ products.
Instead of offering mushy plant-based options that promise to offer meatiness but eventually fail, PrimeRoots uses Fungi, especially Koji— a fungus commonly used to make sake, miso soup, and soy sauce to create their entire line of products.
The company uses the process of fermentation (without the stench), and the entire line is GMO-free and high in protein.
The entire product line has got a reputable vote of approval too—an article published in Fast Company says their salmon burger tastes just like the real thing!
But it doesn’t stop here…
Instead of launching products randomly, the company has built a community to help advise them on their next moves. This involves having consumers vote on new releases, and an Ambassador program aimed at involving people in product testing and development.
If the application is approved, the Ambassadors will enjoy perks such as access to Ambassador events & dinners, as well as event tickets, giveaways and, product freebies.
Isn’t that exciting?
If this is something that excites you, click here to launch the application form!
Cheers!
