Beyond Meat introduces its ‘meatiest’ plant-based burger yet

Beyond Meat, the company that specializes in plant-based mock meats that has taken the United States by storm (and recently become a public company), is rolling out an even ‘meatier’ patty which will be shipped to grocery stores nation-wide.

“The new Beyond Burger is the next step in our journey toward building meat directly from plants that delivers a consumer experience indistinguishable from its animal protein equivalent,” said Ethan Brown, Beyond Meat Founder and CEO, in a statement.

Beyond Meat says the new patty is comprised mostly of peas, mung beans, and rice protein which give it its meaty texture and taste. The burger also contains beets, which give it a red colour, and coconut oil to bring out the juice.

The product should be on the shelves of your local grocer this month.